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This web page had the following on the web page, "We are a Canadian based sportfishing site." We saw that the web page said " With its abundance of pristine waters, Canada is the stuff fisher-dreams are made of." It also said " From bass, walleye, trout, pike, muskie to everything in between. Those of us with the opportunity to fish and explore Canada are truly fortunate. I am not against golf, since I cannot but suspect it keeps armies of the unworthy from discovering trout." The header had fishing as the highest ranking optimized keyword. It is followed by canada, ontario fishing, and fishing forum which isn't as ranked as highly as fishing. The next words fishn.ca uses is bass. walleye was included and will not be viewed by web crawlers.